It is very important that packaging serves as unique proposition that attracts people and provides shaper value to the candle. Besides, the protection of the candle, the design of the package should be cute and beautiful to match your brand image.
Regardless of whether you are selling candles as a gift, as a product of a premium segment, or as goods for daily use, the correct packaging will help increase the demand for your brand.
Here are the few design elements tips and ideas that one should follow while designing elite candle packaging.
Specific features in Modern Candle Packaging Design
Minimalist and Elegant Design
Origination and cleanliness help give candles a modern and luxurious look. Clerical colors, Grade 2 typeface, and little text on the box contribute towards the production of an elegant outlook perfect for expensive candles.
Packaging can also be done using materials that have been proved to be environmental- friendly.
Today’s consumers greatly value sustainability. Making your packaging from recycled paper, biodegradable material, or even using the eco-friendly ink goes down very well with the green customer and also places your brand in the current green trend market.
Custom shape and unique box
A product that is contained in the packaging may be shaped and precisely sized, and can be effective in setting off your candles. Instead of simple square or rectangular, the shapes can be geometric, or specialized if the candles’ subject is certain, for instance floral if the candle is lavender.
Windows or Cut-Outs
They also enable clients to have an optimal view of the candle, if they are fitted into the box in form of additional transparent windows or die-cut parts. It introduces a s certain level of mystery in addition to enhancing the color and texture of the product as people take time to watch the video.
Embossing and Foil Stamping
One of the ways that embossing or foil stamping can make a difference is by providing that ‘touch and feel’ experience for the packaging. Metal cut outs such as gold, silver or metallic foils help to reflect light and make the pack more attractive, also give it a luxurious look.
Personalized Labels and Tags
Candles can be customized with your own message, logo, or picture, and you can affix extra labels or tags to the packagings. Depending on whether it is the smell that comes from the candle or the special holiday and date you want to celebrate, tags can always complement the product and become a kind gesture.
Bottle also known as Clear Glass or Transparent Jars
For those candles which are packed in jars, transparent or frosted glass is usually a favorable choice. If it has appealing colours or patterns even the candle itself does form part of the design or the product. When combined with a basic label this type of packaging can be simultaneously stylish and practical.
Aside from uses in magnetic closures and luxury finishes, it has found its way into other distinctive applications.
Applying magnetic buttons on the boxes or using the superior standards like matte or glossy coats can transform your packaging into luxury. All these features add to the unboxing experience and the product seems more premium.
Simple Guides That Will Help in Candle Packaging
Know Your Target Audience
Your packaging design should in one way or the other have a way of identifying with the target market. For instance, a specific product may require very artistic and exquisite packaging to meet the needs of elite buyers, but in contrast, other product may require childish and bright packaging to suit low-income buyers.
Now everything should remain functional and protected.
While aesthetics are important, don’t forget the primary purpose of packaging: to protect the product. Ensure your packaging champagne style candle will not be damaged during shipping or handling by ensuring the outer packaging give enough support and cushioning.
Key Points to Point out on the Outside the Package
Ensure you state company information such as candle’s scent, burn time, ingredients, and if natural or soy wax used. Some of the details the identified factors assist customers in making decision when choosing between brands of automobiles.
Incorporate Branding
Your packaging should also fit with your brand identity, therefore look and feel should be complementary to your brand image. Signage is a key element of branding and no matter if you use color combination, logo, or typeface, make sure that the packaging is communicating your story.
Optimise Pack for Retailylabel
If your candles are displayed in retail stores, then your packing has to be made with an intention of displaying them. Leaving a thinking about how it will look when placed on shelves or countertop. Flexibility of the boxes, so they are stackable, resealable, structure of the packaging, or very contrasting artwork can work better in a chaos.
Consider Seasonal Packaging
Design packaging for a limited number of products annually or for special events such as Christmas or the Fourth of July. inzoned Seasonal packaging give customers a feeling that they are limited as they buy candles which they wish to use as gifts.
Candle Packaging Ideas
Reusable Packaging
Integrate functionality into your candles’ packaging by making boxes or jars for the candles in such a way that they can be used after the material used for burning the candle is exhausted. For instance a candle jar can be used as storage container or a vase aside from being used as a candle. This delivers additional benefits for the customers and also helps to achieve sustainability.
Custom Gift Sets
It is five times easier to sell candles in sets with matching labels and designs during the holidays or other special occasions. Designated gift boxes containing candles of different themes that merge both in scent and designs.
Individually themed or customized packages for an occasion
Having gift baskets packed in wedding, birthday or a corporate event would be ideal. You can also add names, dates or even logos on your candle boxes to enhance the advantage of making your candles a gift that is memorable.
Vintage-Inspired Packaging
Apply old style patterns to produce an ardent glamour look. This can be done by using backward fonts, a labeling manner similar to writing on bottles during the early twentieth century or even packaging that resembles canisters. Warmer fragranced candles suit this style because the flames can become concealed by the wax as the candle melts.
Scented Packaging
The final innovative strategy concerns the use of scented materials in the packaging of consumer items. The glass can be prototypically manifested when a customer opens the package and it comes with the scent of the candle. This makes the unboxing process more engaging in some way or the other to the experience of the user.
Conclusion
Candle packaging is not just the box or jar your product goes into; it is part of the identity and advertising approach you make use of. Your packaging should therefore stand out; and you can achieve this through the use of custom shapes, recycled materials and personalizations. Apply the tips and ideas mentioned in this article to bring functionality and style in candle packaging with flair that will make your brand stand out.
